Sources list for MARKETING CAMPAIGN OF UNIVERSITY OF PHOENIX:

University of Phoenix. (Ed.). (2004). The Practice of Public Relations. {University of Phoenix Custom Edition e-text}. Boston: Pearson Custom Publishing. Retrieved April 1, 2005, from University of Phoenix, Resource, MKT 438 - Public Relations website: ht
Internal PR Action Plan

Planning a successful marketing campaign. Accessed 23 March, 2004 Available fromhttp://www.hn-marketing.co.uk/reference s_resources/planning_marketing_campaign.html Planning a successful marketing campaign. Accessed 23 March, 2004 Available fromhttp://www.hn-marketing.co.uk/reference s_resources/planning_marketing_campaign.html
Conferences and Workshops

Marshall, (2003), Accounting: What the Numbers Mean (6^th Ed.). .). [ University of Phoenix custom edition e-text] McGraw-Hill. New York. Retrieved December 14, 2004 from University of Phoenix, Resource: ACC529 website https://ecampus.phoenix.edu/secure/r
Financial Ratio Analysis of Lowes and Home Depot

Schneider, G. (2004). Electronic Commerce: The Second Wave [University of Phoenix Custom Edition e-text]. Retrieved July 26, 2005 from University of Phoenix, Resource, EBUS/400-E-Business Web site: https://mycampus.phoenix.edu /secure/resource/resource.asp Schneider, G. (2004). Electronic Commerce: The Second Wave [University of Phoenix Custom Edition e-text]. Retrieved July 26, 2005 from University of Phoenix, Resource, EBUS/400-E-Business Web site: https://mycampus.phoenix.edu /secure/resource/resource.asp
On-Line Banking

Ford unveils unprecedented advertising, marketing campaign for all-new 2004 F-150. 27 August, 2003. Retrieved from [3]http://www.ford-trucks.com/news/idx/10/205/2003/article/08272003__F ord_Unveils_Unprecedented_Advertising_Marketing_Campaign_For_AllNew_20 Ford unveils unprecedented advertising, marketing campaign for all-new 2004 F-150. 27 August, 2003. Retrieved from [3]http://www.ford-trucks.com/news/idx/10/205/2003/article/08272003__F ord_Unveils_Unprecedented_Advertising_Marketing_Campaign_For_AllNew_20
Integrated Marketing Communications

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